CBS Local launched a new online ad-buying center and asked me to help them explain to advertisers how it worked. Being a media company, we agreed that a incorporating video along with animation would make for a dynamic final product that would help convey the potential impact of their advertising commitment while also explaining the process.
Designates a project
Roseann Sdoia has always been admired by her friends for her indomitable spirit and can-do attitude. It's no surprise that after the Boston Marathon attack that Roseann became one of the faces for the survivors, helping to give hope to an entire city. I conducted interviews with several of her closest friends and their stories painted a portrait of a woman as resilient and powerful as the city she inspires. The video was presented at a surprise fundraiser held at Fenway Park in her honor.
The idea of “Flipping the Classroom," using class time to work through homework, has been around for awhile. The problem has been finding appropriate material to use as the lesson for the students at home. I worked with high school math teacher John Schnatterly to create a series of videos about trigonometry that he could assign as homework to his classes. The students would watch the videos at home and try to solve the challenge question posed to them. The next day in class Mr. Schnatterly would work with them through any issues they had in solving the problem. The results were better classroom attention and a deeper understanding of the concepts behind the problem.
In the aftermath of Hurricane Sandy, the Rockaways in New York and much of the New Jersey coast were left in ruins. Like many organizations and companies, Bain Capital wanted to do their part to help in the relief effort. I was asked to create a video that showed employees what effect their donations had on the area and its people.
Drawn Stories was asked to create animated segments for a series of instructional videos aimed at educating farmers on on the rules and regulations of organic certification. We were tasked with making the dry, technical sections easier to understand for the average viewer.